November 28, 2020

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ad-Tech Deals Are Flowing Again as Experian Buys Tapad for $280 Million

As 2020 draws to a close, a flurry of mergers and acquisitions are taking place. This week, credit referencing company Experian purchased Tapad, and location-based specialist Near acquired French outfit Teemo. Both these transactions are indicative of one of the most fundamental tectonic shifts in the industry in recent years: privacy. Experian has purchased Tapad…
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