IBM has been banging the drum for years about the role artificial intelligence can play to support everything from cancer treatment to retail personalization. More recently, though, IBM has started to prioritize practical advertising applications of its cognitive computing system, Watson. Last month, IBM brought its AI to ad tech through partnerships with Xandr, Magnite,… Continue reading »
The post On AI And Ad Tech: 3 Questions For IBM’s Bob Lord appeared first on AdExchanger.
More Stories
StackAdapt Taps Samba TV’s Streaming ACR Data – With An Eye On Political Ads
ANZA supports Advertising Standards Authority’s new Codes
Martin Short Gets Stuck With Steve Martin’s Bill in Wells Fargo Campaign