January 16, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Pressie Golds for Special, Fuse, TBWA, Eleven, Mango

AUCKLAND, Friday: New Zealand’s PR, brand experience, events and social media professionals gathered in the heart of Ponsonby at The Sapphire Room last night to recognise the best campaigns from the past 12 months, at the third Comms Council Pressie Awards. 

MC Tom Sainsbury kept the crowd laughing through the evening, giving out 13 Silvers, 12 Gold awards and 1 Grand Prix.

Four of the Golds awarded were taken home by Fuse for their work across two clients – the Unsaid with Waka Kotahi Transport Agency scored them three Golds (in Best Use of Social Media, Best Community Management Impact and Best Strategic Thinking).

Fuse also won a Gold for Meridian Engergy Amped – Giving Kids the Power to Play (in Best Sponsorship/Media Partnership). They also took home two Silvers in Best Sponsorship or Media Partnership for their work with Stihl and Kiwibank. 

A further four Golds were won by Special Group for Tourism New Zealand on two campaigns – Good Morning World (in Best Use of Social Media and Best Integrated Campaign), and RWC NZ Says ‘39’ (in Best Strategic Thinking).


“Mango Aotearoa won the Grand Prix for their inspiring Aids Foundation ‘Sperm Positive’ campaign.”


The campaign Good Morning World also scored Special two Silvers for Most Innovative and Best Strategic Thinking.

Tourism New Zealand’s Brodie Reid also went onto win the Bravest Client Award to the delight of the audience.

TBWA and Eleven PR took home a Gold apiece.

ANZ Best in Show scored TBWA a Gold in Best Use of Social Media, while MorningStar Farms Delivers won Eleven PR a Gold in the Best Sampling or Retail Activation category.

TBWA and Eleven PR also took home a joint Silver for Asahi Beverages Long White – This is Forever in Best Integrated Campaign. Eleven took home a further four Silvers for their work with Sony Interactive Entertainment NZ across four different categories.

The remaining two Golds went to Mango Aotearoa for Lion and Metlifecare – Emerson’s Tiny Pub for Lion won Gold in Best Experiential or Event Campaign, and Metlifecare Virtual Village won Gold in Best Community Management Impact.

Mango also took home two Silvers, both in Best Use of Media Relations.


“Agencies across all disciplines had to find new ways to reengage with audiences.”


Mango went on to collect the coveted Grand Prix award for their inspiring Sperm Positive campaign for the NZ Aids Foundation, Body Positive Inc, Positive Woman.

The remaining two Silvers went to Energi for Best Your Best Challenge with Vitaco in the Best Sampling or Retail Activations category, and Pead PR for The Socially Distanced Haka with Unilever International in Best Experiential or Event Campaign.

Commercial Communications Council ceo Paul Head said: “Agencies across all three disciplines have had to look for new ways to engage with audiences, both during the early phases of the virus as brands and government responded to the immediate crisis and then post lockdown, as brands looked to reengage with audiences.

“This has led to some really innovative solutions.

“Despite the fact that 2020 has been a crappy year by just about any measure, agencies have worked under tremendous pressure to deliver for their clients and we applaud them all.

The sponsors
“And a massive thanks to the sponsors of the awards, NZME and Facebook, without whom we could not acknowledge the work in such a fashion.”


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