January 16, 2021


In a world where nearly everyone is always online, there is no offline.

Campaign Asia 2020 AoY (Updated)

SINGAPORE, Thursday: Special Group AUNZ’s two-nation network dominated the Campaign Asia Australia-NZ Agency of the Year Awards. DDB Aotearoa (no AU involvement) also took home serious metal.

Special’s Transtasman shops combined for 14 awards in total, including six golds. The agency swept the Creative Agency of the Year categories with golds in both Australia and New Zealand and added golds for Agency Marketer Partnership of the Year (with Tourism Australia), Best Culture, Independent Agency of the Year and Integrated Marketing Agency of the Year.

Special Group founder/CEO/CCO Tony Bradbourne said: “It’s great to see a New Zealand Agency really dominate the whole awards from top to bottom!”

With six awards, DDB and DDB Tribal brought in the second highest award total, most notably winning golds for New Zealand Digital Agency of the Year and ANZ Social Media Agency of the Year for DDB.

DDB Group Aotearoa ceo Justin Mowday said: “To be named NZ’s Digital Agency of the Year for the fifth time in six years is especially cool.

“Add to that Social Media Agency of the Year across both Australia and NZ (fourth year in a row) and now also NZ’s best PR Agency for Mango, and it’s clear we have some pretty talented people in our building.

““It’s great to see a New Zealand Agency really dominate the whole awards from top to bottom!”

“Thanks to the incredible people in DDB, Track, Mango and Tribal, and our trusting and loyal clients.”

NZ’s Adhesive PR won Best Culture and Talent Development Programme of the Year. “I’m incredibly proud of our independent agency,” said head of PR Eleisha Balmer.

“During a year of immense disruption and disconnection we used training and development as an opportunity to not only develop and upskill our staff but ensure they felt connected and inspired.”

The Media Agency of the Year categories saw no golds awarded, with UM winning a silver in Australia and Omnicom agencies OMD and PHD, taking silvers in New Zealand.

Mango Aotearoa won a silver in ANZ Boutique Agency of the Year silver.

People Power
In the people and team categories, four AUNZ awards went to Special NZ: Account Person of the Year (Storm Day), Agency Head of the Year (Tony Bradbourne), Strategic/Brand Planner of the Year (Rory Gallery) and New Business Development Team of the Year.

The awards yielded two brand winners from New Zealand. The Marketer of the Year is Tourism NZ’s Brodie McLeish, and the Brand of the Year is 100% Pure New Zealand.

  • See the full Campaign Asia Agency of the Year Awards results, here

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