November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Brands Have Adapted to Meeting Consumers Where They Are

Above all else, marketers in 2020 have been forced to speed up what had been a gradual shift to an omnichannel world, being available wherever their consumers are. Data science consultancy Analytic Partners has seen these shifts first hand. Through its ROI Genome marketing intelligence platform, the firm is sharing its best practices of one…
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