Sephora Will Open Shops Inside Kohl’s, Ending a Long Partnership With JCPenney

Mere weeks after Ulta Beauty and Target unveiled a partnership to create ‘Ulta Beauty at Target’ shop-in-shops, rivals Sephora and Kohl’s announced they are forming their own alliance. Under the new agreement, Sephora will open 200 2,500 square-foot shops inside Kohl’s stores beginning next fall. In turn, Kohl’s online beauty selection will exclusively feature the…
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