May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Stephen Curry’s Brand Could Usher In a New Era at Under Armour

Look out Air Jordan. This week, Golden State Warrior athlete Stephen Curry became the latest athlete to debut his own brand in partnership with a major athletic label–Under Armour. The deal is similar to Nike’s with Michael Jordan and Lebron James, widely considered to be the two greatest basketball players of all time. Curry’s a…
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