April 19, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

A Memo From The CMO

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, programmatic economist at Lemonade Projects. To: ACME Media Team and AOR From: CMO, ACME Corp. Date: Today Re: Our continued reliance on cookies is less than advantageous Priority:Continue reading »

The post A Memo From The CMO appeared first on AdExchanger.


AdExchanger