“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Chap, founder of Tech Recipes. In-housing enables programmatic media buying automation, but that automation doesn’t mean simplification. Brands still need operating models that hold themselves, and all of their affiliates… Continue reading »
The post So, You’ve Decided To In-House: How To Handle The Complexity Ahead appeared first on AdExchanger.
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