Given that Coors Light has been embracing the tagline “Made to Chill,” it only makes sense the beer brand would embrace the snowy days of Christmastime. In its holiday ad from DDB Chicago, Coors Light introduces us to The Beerman, a snowman who’s ready to rock your world by playing the soul-lifting power chords of…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Destination Marketing Insights From Kate Wik, CMO of Las Vegas Convention and Visitors Authority
Disney Sells Out Ad Inventory for 97th Oscars Ahead of Show’s Streaming Debut
Streaming Ratings, Week of Jan. 27: Second Week at No. 1 for Netflix’s The Night Agent