Ad verification company DoubleVerify has been busy. It followed up its $ 350 million investment deal last month with a new tool designed to help advertisers take a more nuanced approach to brand suitability. And last week, DoubleVerify – long associated with the buy side – launched the DV Publisher Suite, which aggregates data on one… Continue reading »
The post DoubleVerify Chief Mark Zagorski On The Expansion Into The Sell Side appeared first on AdExchanger.
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