“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Barak Witkowski, general manager at AppsFlyer. SKAdNetwork has been a hot topic following Apple’s recent privacy announcements, driving both hope and concern for advertisers about the future of their marketing strategy.… Continue reading »
The post 3 Reasons SKADnetwork Keeps Advertisers Up At Night (And Why They Can Sleep Soundly) appeared first on AdExchanger.
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