Exclusive: S4 Capital Acquires Two Agencies, Signals More to Come in 2021

Sir Martin Sorrell’s S4 Capital is starting off 2021 with two acquisitions. New York-based creative agency Decoded Advertising will join S4’s MediaMonks, while Metric Theory, the San Francisco-based performance marketing agency, becomes part of S4’s programmatic firm MightyHive. “We think that 2021 will be a very strong rebound year for the world economy,” Sorrell told…
Adweek Feed