Long White’s campaign makes Bach ownership a reality

A nationwide campaign from Asahi Beverages is set to make coastal property ownership a reality for one lucky Kiwi. 

The ‘Long White Win a Bach’ campaign offers one of the largest single cash prizes outside of the New Zealand Lotteries Commission, providing $ 500,000 towards a holiday home for one New Zealander.

Latest Census data from Stats NZ shows a decline in unoccupied dwellings in recent years, which may suggest pressure on the property market is making the dream of Bach ownership harder to achieve. 

But REINZ chief executive Bindi Norwell says that even in today’s buoyant property market, half a million dollars would still enable you to purchase a Bach close to ski fields, waterfront or national park areas.

“Summer at the Bach is what Kiwi dreams are made of. Living or having a holiday home by the sea is a drawcard for many people with the beautiful vistas being one of the most obvious attractions.”

GM of Marketing for Long White beverages, Oliver Downs, says the Bach promotion is a way to acknowledge the importance of social interaction with friends which was severely impacted in 2020.

“Some figures suggest there are around 50,000 baches in New Zealand, which for a population our size roughly equates to around one holiday home for every 100 Kiwis.

“We want to make this dream attainable for one Kiwi – helping them create a lifestyle asset they can enjoy with friends now and also provide an enduring legacy of memories for future generations.

“Giving away $ 500,000 to use to buy a Bach was about capturing Kiwi life at its simplest, it has been a tough year, and we wanted to do something really big.”

Kiwis can enter by visiting @longwhite.nz on Instagram.

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