May 8, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

CVS Names Michelle Peluso Its First Chief Customer Officer

Healthcare and pharmacy giant CVS Health appointed Michelle Peluso to the newly created role of chief customer officer, with direct oversight of its marketing and brand strategy, the company said today. She will begin the job on Jan. 25, with a mandate to transform both the end-to-end customer experience and accelerate CVS Health’s digital strategy….
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