When Cadillac put together a marketing strategy for its 2021 Escalade last year, gaming bubbled up as a place where the brand needed to play. “All of our research into current and future Escalade owners shows gaming as popping up pretty high from an index perspective,” said Marcie Pérez, associate director of media and performance… Continue reading »
The post Cadillac Is Cruising Into The New Year With An Eye On Gaming Audiences appeared first on AdExchanger.
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