November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How to Build Community Through Content—and Vice Versa

Beyond the hard part of getting organizational buy-in to this community way of thinking, building true community takes an everyday commitment to nurture your most passionate customers, then empower them to communicate with each other and create content around things they’re interested in. This transforms consumer marketing (the practice of corporations developing creative for cohorts…
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