Beyond the hard part of getting organizational buy-in to this community way of thinking, building true community takes an everyday commitment to nurture your most passionate customers, then empower them to communicate with each other and create content around things they’re interested in. This transforms consumer marketing (the practice of corporations developing creative for cohorts…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Turning Signal Loss Into A Gain
Mindshare wins IKEA account for NZ
John Deere Seeks a ‘Chief Tractor Officer’ to Be the Face of Its TikTok Channel