November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Media Rating Council Accredits Google’s Ads Data Hub

Google said Thursday that its Ads Data Hub was accredited by the Media Rating Council for SIVT-filtered (sophisticated invalid traffic), rendered and viewable video ad impressions and TrueView views generated via the Ads Data Hub user interface and application-programming interface. The company added that as of Thursday, Comscore, DoubleVerify, Dynata, Kantar, Integral Ad Science, Moat…
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