Classic cartoon duo Wallace and Gromit will venture from their clay-mation world into ours as part of a new augmented reality experience that aims to push the boundaries of tech-driven storytelling. The interactive app, Wallace and Gromit: The Big Fix Up, makes use of city-scale AR gameplay, extended-reality portals and comic strips as it walks…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Special PR announces new Head of Brand Experience
Meta CEO Mark Zuckerberg Praises Trump On Q4 Call, As Revenue Soars
Magnite teams up with Sky NZ to boost Sky Sport ads