April 19, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Wallace and Gromit Embark on an Augmented Reality Adventure in Inventive New Game

Classic cartoon duo Wallace and Gromit will venture from their clay-mation world into ours as part of a new augmented reality experience that aims to push the boundaries of tech-driven storytelling. The interactive app, Wallace and Gromit: The Big Fix Up, makes use of city-scale AR gameplay, extended-reality portals and comic strips as it walks…
Adweek Feed