April 22, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Oatly Deviously Sets Its Sights on Oat Milk’s Most Skeptical Demographic: Dads

How do you encourage middle-aged dads, a demographic oat milk brand Oatly says is most reluctant to ditch dairy, to ditch dairy? You shame them into it with a series of comedy ads and create a website called helpdad.com to arm their kids with facts to “neutralize” all the arguments dads might make against trying…
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