LONDON–There are few brands in the world renowned enough to get away with stripping the brand name from their packaging like it’s no big deal–and Coca-Cola is definitely one of them. The beverage giant has done just that as part of a new European campaign, titled “Open to Better,” which aims to encourage fans to…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist