“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Marla Newman, EVP of digital sales and Jason Lidofsky, executive director of video strategy and sales activation at Meredith Corp. The fundamentals of video ad measurement are rapidly changing. Simple reach and frequency are… Continue reading »
The post How To Create Video Impressions Advertisers Will Value appeared first on AdExchanger.
More Stories
Chemistry reimagines Digital Arena’s brand strategy
Election Night 2024 Set Tours: ABC News Introduces Its ‘Cohesive’ Set
Discover AALLLLL the Good Stuff with AA’s campaign quiz