March 29, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

GroupM’s Kirk McDonald Discusses the Future of Thoughtful Connectivity and Relevance

Around six months into his new role, GroupM North America CEO Kirk McDonald is looking ahead at what the changes of 2020 mean for the year ahead. McDonald joined 2021 Outlook yesterday for a discussion with Adweek deputy editor of agencies Minda Smiley for a conversation focusing on the importance of connectivity, purpose and relevance….
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