April 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Known for Past Brand Repositioning, IBM Brings in Carla Piñeyro Sublett as CMO

IBM has named software marketing veteran Carla Pi?eyro Sublett as senior vice president and chief marketing officer. Cited by IBM for her past work in revamping the brand focus for companies such as National Instruments and Rackspace, Sublett will now be charged with running all global marketing and brand initiatives. Specifically, Sublett’s department is responsible…
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