Production company Digital Masters have released their latest TVC for Carpet Mill, after the popular Kiwi brand decided to change up their marketing for the first time in 10 years.
The campaign, made up of 15” and 30” spots, centres around the idea that your home is your castle.
It aims to evoke all of the comforting sentiments of a house filled with good quality carpet and push the brand outside of the retail arena in a way that resonates with New Zealanders.
CREDITS:
Creative Director: Cathy MacDonald
Producer: Rory Tyler
DOP: Matt Gerrand
1st AD: Kit Tyler
Technical Director: Matt Clements
Production Manager: Ashlee De Costa
Focus Puller: Jared Jones
Gaffer/Grip: Drew Wright
Art Director: Royce Dawson
Make Up/Stylist: Nikki Lovrich
Runner: Luka Bannister
The post Carpet Mill emphasises homegrown quality with new campaign appeared first on stoppress.co.nz.
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