November 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

FuboTV Is The First CTV Platform To Join Unified ID 2.0

Batter up: On Thursday, sports-focused live TV streaming service FuboTV became the first connected TV company to join the Unified ID 2.0 initiative. UID 2.0 is an open-source industry effort originally spearheaded by The Trade Desk that aims to create an alternative to third-party cookies using hashed or encrypted email addresses. FuboTV’s support expands UIDContinue reading »

The post FuboTV Is The First CTV Platform To Join Unified ID 2.0 appeared first on AdExchanger.


AdExchanger