March 29, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How First-Time Advertisers Helped ViacomCBS Win Ahead of Super Bowl 55

As the ViacomCBS ad sales team worked to sell Super Bowl ads in the middle of a pandemic, it took a different approach, and aggressively courted first-time advertisers that had thrived amid Covid-19. On Sunday night, the payoff of those efforts will be clear by the number of freshman brands in the game: 17 in…
Adweek Feed