November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Magnite Acquires SpotX For An Eye-Watering $1.17 Billion

Magnite has acquired video supply-side platform SpotX from European entertainment network RTL Group for $ 1.17 billion. The cash and stock deal, announced Friday morning, is part of Magnite’s vision to go big in the connected TV space. LUMA Partners advised on the transaction. CTV is so hot that Magnite bought SpotX for more than fourContinue reading »

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