November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Locked Out of In-Game Super Bowl Ads, Alcohol Brands Find Creative Ways to Grab Consumer Attention

While a lot of things will look different about this year’s Super Bowl, one thing remains the same–every national in-game ad for an alcoholic beverage will be for an Anheuser-Busch brand. That’s because since 1975, the beer giant has had an agreement with the NFL to keep every other alcohol brand off the Big Game…
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