March 29, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Formula for an Effective Super Bowl Ad? New Research Finds 2 Key Factors

With a perennial price tag in the millions, Super Bowl ads have long generated huge debate about when–or even if–they’re worth the investment. While only Big Game-advertising clients truly know the answer in terms of their actual revenue compared to the cost, which is currently $ 5.5 million per 30 seconds, a new academic paper seeks…
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