With a perennial price tag in the millions, Super Bowl ads have long generated huge debate about when–or even if–they’re worth the investment. While only Big Game-advertising clients truly know the answer in terms of their actual revenue compared to the cost, which is currently $ 5.5 million per 30 seconds, a new academic paper seeks…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Brands Are Scared to Use LGBTQ+ Marketing That Works
3 Things Marketers Should Know About Magna’s Latest Ad Forecast
Video Game Budgets Are Growing Up, But Ad Tech Still Needs To Catch Up