November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Agencies Grappled With Programmatic, With Stephan Beringer

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In its early days, programmatic buying was mostly used by ad networks. These companies packaged media supply for agency buyers as a line item on their plans, offering more efficient access to publisher audiences. Later, those agency buyersContinue reading »

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