Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. #Winning Netflix is outshining the competition. Last year, the streaming giant added subscribers even as it cut spending on advertising, The Information reports. By contrast, most of the older entertainment companies entering the streaming wars shelled out beaucoup bucks on marketing. A recent securities… Continue reading »
The post Netflix Grows Despite Spending Less On Ads; YouTube Earns MRC's Blessing For Brand Safety appeared first on AdExchanger.
