“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tim Natividad, head of performance advertising at Roku. Scarcity in linear TV ad spots has meant that historically putting a brand logo on television required buying power typically available to only the biggest brands.… Continue reading »
The post 3 Things Performance and DTC Brands Should Know Before Investing In TV Streaming appeared first on AdExchanger.
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