March 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

At Proto, a Consultancy Started by Former R/GA Leaders, ‘We Are Creating New Things’

In September, a slew of R/GA leaders–six, to be exact–left the agency to form an unnamed innovation consultancy. Roughly 100 days in, its founders have gotten around to sharing its name, Proto, in addition to details regarding how it will operate and work with clients. Proto is the latest in a string of consultancies that…
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