“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Matthew Kenyon, VP of brand strategy, Stirista Over-the-top (OTT) and connected TV (CTV) are booming. Plus, a younger demographic is turning to newer services like HBO Max, Peacock and more. And advertisers are following… Continue reading »
The post Ads On Repeat – Avoiding Ad Repeat with Frequency Capping appeared first on AdExchanger.
More Stories
Levi’s, MTV, Coca-Cola, and McDonald’s Among First Brand Hall of Fame Inductees
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads