November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ads On Repeat – Avoiding Ad Repeat with Frequency Capping

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Matthew Kenyon, VP of brand strategy, Stirista Over-the-top (OTT) and connected TV (CTV) are booming. Plus, a younger demographic is turning to newer services like HBO Max, Peacock and more. And advertisers are followingContinue reading »

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