After Growing Commerce Sales by 67% Last Year, BuzzFeed Eyes a ‘Digital Shopping Mall’

BuzzFeed wants to think more like a retailer. Judging that the surge in online shopping is here to stay–even as stay-at-home orders ease–the site is investing in creating a more proactive, intent-based shopping experience. “The rationale is we know we drive a significant amount of demand through content, we have no intention of stopping that…
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