BuzzFeed wants to think more like a retailer. Judging that the surge in online shopping is here to stay–even as stay-at-home orders ease–the site is investing in creating a more proactive, intent-based shopping experience. “The rationale is we know we drive a significant amount of demand through content, we have no intention of stopping that…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index