March 29, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

DTC Insurance Company Lemonade Uses Art To Connect With Its Youthful Customers

The insurance market is highly competitive, with big marketing budgets and highly recognizable mascots – like the Geico gecko and Progressive’s Flo. The direct-to-consumer insurance company Lemonade (which went public in July) started four years ago in New York City offering renters’ insurance – the type of $ 60 per year policies  the  big guys didn’tContinue reading »

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