This Relatable Kit Kat Ad, While Unofficial, Is a Master Class in the Power of Simplicity

LONDON–Ad industry pioneer Bill Bernbach famously argued that to be effective, advertising needs to get to the essence of something its audience knows to be true. Those words have rung true again this week after an ad, created as a mockup on spec for Kit Kat, went viral among ad industry professionals. The insight? That…
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