April 21, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ads of the Week: February 26

We take a look at three newly-launched TVCs.

Contagion & Instant Finance

Contagion & Instant Finance have launched a charming new brand campaign, bringing to life the ‘i’ and ‘f’ characters.

Although they have been a part of the brand from the start they will now be taking centre stage. The characters feature in the background but close at hand, observing a family live through humourous everyday scenarios that occur where one might need a helping hand financially. The characters are a comedic duo that narrate what they are seeing, but ultimately are there to save the day.

Production company Truman Films worked remotely from Australia and the United Kingdon to deliver this campaign.

Todd McCracken, Contagion ECD and creative behind the campaign, says of the campaign: “We touched on bringing the ‘i’ and ‘f’ characters to life in the previous relaunch with the animated hand shake. Two years later it was a logical step to develop them into fully fleged personalities for the new campaign.”

Creative: Contagion
Media: Contagion Media
Production: Truman Films and Cirkus

DDB & The Warehouse

The Warehouse has partnered with Emirates Team New Zealand to offset the team’s carbon emissions for its 36th America’s Cup campaign. 

The partnership will see Emirates Team New Zealand become the first America’s Cup syndicate to have a Toitū carbonzero certified campaign. 

The Warehouse founder and Sustainability Champion, Sir Stephen Tindall says the combination of The Warehouse and Emirates Team New Zealand working together to play a part in combatting climate change is a good example of business and sport coming together to tackle such an important issue. 

“The Warehouse and Emirates Team New Zealand are dear to my heart and it gives me great pride in seeing these two iconic Kiwi organisations taking action on climate change.

“Both organisations have calculated their carbon footprints and will continue on a journey to not only offset these in the short term, but will use technology and innovation to further reduce carbon and CO2 dramatically over the next decade.

“We hope other Kiwi businesses and sports organisations will join us, as it is not as difficult as it may seem.” 

Emirates Team New Zealand Chief Executive Grant Dalton says the team is pleased 

to take this step to measure and take responsibility for its emissions with a long-term view of carbon reduction for New Zealand’s natural environment. 

“As a team that spends so much of its time on the water, we have always been conscious of our environment and doing what we can to minimise our impact on it as best we can. 

“We are first to say we aren’t perfect by any stretch, but we are prepared to measure our emissions. This is a step in taking responsibility for the carbon footprint we create by becoming carbonzero certified.” 

Creative: DDB

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