If the ongoing pandemic has demonstrated anything, it’s that pre-packaged pre-COVID consumer data no longer applies. “The world has completely...
Month: February 2021
Consumers in large cities appear to want a break from their smartphones during the pandemic, a feeling that may allow...
Marketers looking for their customers in contextually relevant environments will be able to do so via a new partnership between...
Once a weekly publication targeting ad buyers and sellers, the Mediaweek franchise returns in April as a three-day virtual summit...
Contextual targeting online dates back more than a decade. But the technique is having a renaissance as marketers test out...
Creators who have been sharing videos from other platforms, like TikTok, on Instagram Reels are in for a rude awakening....
"The Sell Sider" is a column written for the sell side of the digital media community. The proliferation of paywalls to...
The meticulous, Pinterest-perfect life is so easy to mock that it's become the low-hanging fruit of the advertising and entertainment...
District M and Sharethrough will merge to form a single exchange covering native, display, mobile, instream and video. Their combined...
To give brands greater visibility, Auckland-based digital ad network Scroll Media has launched a new range of attention grabbing ad...