Contextual targeting online dates back more than a decade. But the technique is having a renaissance as marketers test out strategies that work in a cookie-free world. In contextual targeting, a machine scans page content and places a digital ad relevant to that context. Natural language processing allows contextual tech providers to understand nuances of… Continue reading »
The post The Crawl, Walk, Run Guide To Contextual Targeting appeared first on AdExchanger.
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