Marketers looking for their customers in contextually relevant environments will be able to do so via a new partnership between Media.net and LiveRamp. Media.net is connecting its contextually-focused exchange to LiveRamp’s Authenticated Traffic Solution. The combo enables private marketplace buys that have been curated to include both a marketer’s own customers and the contexts they… Continue reading »
The post LiveRamp And Media.Net Combine First-Party Data With Contextual Targeting appeared first on AdExchanger.
More Stories
Netflix Announces New Ad Measurement Options Ahead Of The Upfronts
Macca’s spiciest burger ignites taste buds!
Why Caitlin Clark Will Be Worth It for Nike