AppLovin has struck again. Bloomberg scooped late Wednesday afternoon that AppLovin is on the cusp of acquiring mobile app attribution...
Month: February 2021
A new campaign from water filtration company BRITA demonstrates that filtered tastes just as good as the bottled stuff. The...
Snapchat is marking Black History Month with a host of in-application features and tools honoring the theme of Black excellence....
Agency owner Derek Walker and Adweek are continuing a series highlighting the creative perspectives and successes of Black industry professionals...
After a year like 2020, holding companies are celebrating losses. Publicis Groupe performed ahead of analyst expectations, reporting a -6.3%...
Over the past year, Publicis-owned Epsilon has been developing a system called Pub Link, designed to buy ads using a...
Pinterest will showcase Black creators and their contributions across categories including fashion/beauty, food, home and travel across its platform throughout...
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Drama In the wake of multiple antitrust lawsuits...
The former Global CMO of Ralph Lauren, Jonathan Bottomley makes a big move to become the CMO of Boll and...