Over the past year, Publicis-owned Epsilon has been developing a system called Pub Link, designed to buy ads using a publisher’s authenticated users instead of third-party cookies. Epsilon claims its early results are sending more revenue to test publishers. This setup requires publishers add an Epsilon tag to their site or create a server-side link… Continue reading »
The post Email-Based Ad Targeting Works For Epsilon And Publisher PoolHost appeared first on AdExchanger.
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