April 21, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Inside Disney’s Plan To Automate Half Its Ad Business Within Five Years

Disney laid out an aggressive plan to unify all of its screens, automate more than half of its business and make the majority of its inventory – both linear and digital – addressable within five years. As part of that plan, it created a programmatic exchange, DRAX, which will allow programmatic buyers to compete forContinue reading »

The post Inside Disney’s Plan To Automate Half Its Ad Business Within Five Years appeared first on AdExchanger.


AdExchanger