Two significant steps in advanced TV happened Monday – one around advancing dynamic ad insertion (DAI) on linear TV and the second around Nielsen’s attempt to overhaul the currency around which all TV ads are transacted. Roku said it will acquire Nielsen’s Advanced Video Advertising business, inheriting capabilities in automatic content recognition (ACR) and dynamic… Continue reading »
The post Roku Acquires Video Ad Tech From Nielsen – And Nielsen Gets Insights On Roku Users appeared first on AdExchanger.
