April 22, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Hey Google! So, What’s Next for Ad Tech?

On Wednesday, Google reinforced its stance on how ad targeting should work after it withdraws support for third-party cookies next year. The announcement moved markets but left some critical questions unanswered, and it has led to the loss of several billion dollars in shareholder value among ad-tech players. In short, Google is doubling down on…
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