November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What to Make of Google’s Privacy Bomb: A Town Hall

Publishers, ad tech, media buyers and brands have been bracing for game-changing privacy updates for some time. And on Wednesday they got news that–while declarative–also invited many new questions. Google’s market-leading browser Chrome, which is used by more than 60% of web users, has chosen not to support alternate identifiers that help marketers target customers….
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